Don’t guess.
Plan with purpose.
Wealth management is what we do, but purposeful planners is who we are.
Over 55 years
of combined experience helping high-capacity clients make confident financial decisions
We deliver clarity through:
- Purpose-led planning with unwavering integrity
- Integrated investment, tax, and estate strategy
- Business owner and multi-generational family expertise
Your future deserves leadership, not guesswork.
Who We Serve
ApexFlow works with people who want clarity, structure, and confident direction for their financial lives. Our clients value leadership, straight answers, and planning that supports the life they want to live.
We serve individuals and families who want to:
- Retirees who want steady income, confidence, and structure for their next chapter
- Business owners preparing for succession, liquidity, or life beyond the business
- High capacity families seeking multigenerational continuity and intentional legacy planning
- Individuals navigating major life transitions who want clean direction instead of guesswork
- Investors looking for disciplined portfolio management and access to private or alternative strategies
- Purpose oriented givers who want to integrate charitable, philanthropic, and impact goals into their plan
Our clients are thinkers, builders, leaders, and doers. They want a planning partner who is proactive, transparent, and unafraid to bring clarity to the decisions that matter most. If you are ready to simplify the complex and move forward with confidence, you are in the right place.
Our Services
Retirement Income and Life Transitions
Retirement is a major transition, and we help make it feel clear and grounded. We design income strategies that support your lifestyle and reduce guesswork, including withdrawal sequencing, Social Security optimization, cash flow modeling, and transition planning. You enter retirement with clarity instead of uncertainty.
Investment Strategy and Private Markets
We build intentional, disciplined portfolios with access to broader opportunities. This includes access to private markets, curated alternative investments, and values aligned options for those seeking responsible growth.
- Diversified portfolio construction
- Private and alternative investments
- Values aligned investing options
- Risk and allocation clarity
Tax Strategy and Coordination
Tax strategy is one of the most powerful drivers of long term wealth. We help reduce unnecessary drag through coordinated withdrawals, thoughtful planning, and tax informed investment choices. By integrating taxes into every decision, we preserve more of what you earn.
Legacy, Estate, and Family Stewardship
We help you design a legacy that reflects your values and provides clarity for the people you care about.
- Estate and trust planning
- Philanthropic strategy
- Family governance and communication
- Education for rising generations
We help you build a legacy that endures with intention.
Business Owner and Liquidity Strategy
Business owners face uniquely complex decisions. We help you evaluate succession paths, prepare for liquidity events, and navigate the financial realities before and after a transition. Whether stepping away or scaling forward, we bring clarity to every critical decision.
ApexFlow’s Purposeful Planning Process
The proprietary process for ApexFlow Wealth Management
Step 1
Define your why
Set the vision. Name the values. Anchor the plan.
We begin with what matters most: your life, your values, your vision. Because wealth isn’t just about what you’ve built—it’s about where you’re going, who you’re impacting, and how you want to live.
Together, we explore:
- What does a successful, fulfilling life look like for you?
- Who and what do you want to impact?
- What kind of legacy do you want to leave behind?
- What values do you want your wealth to reflect?
- How do health, energy, and time factor into your definition of freedom?
This becomes your North Star—the lens through which every financial decision is made. When your plan is grounded in purpose, every step forward feels intentional.
Step 2
Take inventory
Clear the fog. Get the full picture.
Before we can chart a path forward, we need to understand exactly where you are today. We help you bring together every moving part of your financial life—so nothing is missed, and everything is working in sync.
We assess your full financial picture:
Net Worth – Investments & Real Assets
A consolidated view of your assets, liabilities, and overall financial position
Taxes
Current liabilities, planning opportunities, and upcoming exposures
Estate Planning
Wills, trusts, gifting strategies, and legacy design
Cash Flow
Income, expenses, savings habits, future pensions, and Social Security benefits
Insurance & Asset Protection
Life, disability, property & casualty, umbrella coverage, legal structures, and titling
Business Interests
Equity ownership, valuation, buy-sell agreements, and succession planning
You’ll walk away with an organized, easy-to-understand snapshot—cleared of clutter and ready for action.
Step 3
Plan with purpose
Align your assets. Bridge the gap.
With your vision clarified and your full picture in focus, we build a personalized strategy to connect the two. Your plan is custom-built to support the life you want to lead—and flexible enough to evolve with it.
Your purposeful plan may include:
- Long-term cash flow and retirement income modeling
- Investment strategy built around your goals and risk preferences
- Tax-efficiency strategies and proactive planning windows
- Estate, trust, and wealth transfer design
- Business exit or liquidity event strategies
- Charitable giving or legacy structures
The result is a clear, actionable strategy—one that creates momentum, reduces guesswork, and brings every financial decision into alignment with your purpose.
Step 4
Adjust with intention
Ongoing partnership. Strategic clarity. Zero guesswork.
Life doesn’t sit still—and neither should your plan. That’s why we continue to lead with proactive support, strategic updates, and consistent communication. You’ll never have to wonder what’s next or whether you’re on track.
We provide:
- Reviews scheduled at your desired frequency to track the progress of your plan relative to your defined objectives and suggest any changes where needed
- Strategic coordination with your CPA, attorney, and family office
- Ongoing leadership across evolving goals, transitions, and opportunities
- A clear next step—every step of the way
This is what high-challenge, high-support partnership looks like: bold guidance, steady presence, and a plan that stays aligned—so you can focus on what matters most.
Investing involves risk and you may incur a profit or loss regardless of strategy selected, including diversification and asset allocation. Every investor’s situation is unique and you should consider your investment goals, risk tolerance and time horizon before making any investment. Prior to making an investment decision, please consult with your financial advisor about your individual situation.
Raymond James and its advisors do not offer tax or legal advice. You should discuss any tax or legal matters with the appropriate professional.
Meet the ApexFlow team
Our team of seasoned professionals is dedicated to helping you achieve your financial goals through personalized strategies and unwavering commitment.
Trevor Hanson
Founder | President | Wealth Advisor, RJFS
371 E 2100 S Suite 100 Salt Lake City, UT 84105
801-907-5356
trevor.hanson@apexflowwealth.com
Jaden Gurney
Founder | President | Wealth Advisor – RJFS
65 W Center St. Ste B, Richfield, UT 84701
435-893-6151
jaden.gurney@apexflowwealth.com
Katie King
Founder | Sr. Vice President | Wealth Advisor – RJFS
1371 E 2100 S Suite 100 Salt Lake City, UT 84105
385-606-0358
katie.king@apexflowwealth.com
Sam Preine
Wealth Advisor, RJFS
1371 E 2100 S Suite 100 Salt Lake City, UT 84105
385-606-0358
samuel.preine@apexflowwealth.com
Elisa Meacham
Client Service Associate
65 W Center St. Suite B, Richfield, UT 84701
435-893-6151
elisa.meacham@apexflowwealth.com
Frequently asked questions
Our team of seasoned professionals is dedicated to helping you achieve your financial goals through personalized strategies and unwavering commitment.
Ready to take the next step?
Partner with ApexFlow to turn your financial goals into actionable, tailored solutions.
No obligation, just clarity. Let’s discuss how we can help you.